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	<title>Red Apple PR Agency &#187; News &amp; Events</title>
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	<description>PR Agency In Nepal</description>
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		<title>VISA Marks 20 years of Growth and Innovation in Nepal</title>
		<link>https://www.redapplepragency.com/visa-marks-20-years-of-growth-and-innovation-in-nepal.html</link>
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		<pubDate>Thu, 22 Jun 2017 04:35:26 +0000</pubDate>
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				<category><![CDATA[News & Events]]></category>

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		<description><![CDATA[<p>PRESS RELEASE Visa Marks 20 Years of Growth and Innovat [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.redapplepragency.com/visa-marks-20-years-of-growth-and-innovation-in-nepal.html">VISA Marks 20 years of Growth and Innovation in Nepal</a> appeared first on <a rel="nofollow" href="https://www.redapplepragency.com">Red Apple PR Agency</a>.</p>
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				<content:encoded><![CDATA[<p>PRESS RELEASE<br />
Visa Marks 20 Years of Growth and Innovation in Nepal</p>
<p>Over 147mn transactions totaling US$12.7bn processed through Visa network</p>
<p>Kathmandu, 19 June 2017 – Visa, the global leader in payments technology, is this month celebrating two decades of operating in Nepal. Since the first Visa card was launched in 1997, Visa has led Nepal’s transition from magnetic stripe cards to EMV chip technology, powering the country’s adoption of digital payments.</p>
<p>Over this period, Visa has processed over 147 million transactions totaling US$12.7 billion across Nepal, in the process growing its card base to nearly 3 million Visa cards in the market .</p>
<p>Commenting on the milestone, TR Ramachandran, Visa’s Group Country Manager, India &amp; South Asia said, “Nepal is one of our key growth markets. With an increased focus on electronification of payments and the eCommerce industry booming in the foreground, Nepal is taking rapid strides towards new age banking.” He further added, “In 2017 alone, we have managed to grow our transactions by over 42%, our payment volumes by over 35% while managing a 22% growth in issuance of new cards. We will continue to accelerate this progression by deepening our partnerships in Nepal and leveraging our global payments network to introduce new innovative payment solutions in the country.”</p>
<p>In Nepal, Visa is associated with leading financial institutions and merchants across the country, offering consumers the choice of using their Visa products across over 6000 point of sale outlets and numerous online platforms. As part of its growth plans, Visa continues to invest in the development of the acceptance infrastructure that would stimulate the adoption of digital payments in the country.</p>
<p>Visa’s pioneering efforts over the past two decades have played a pivotal role in helping a traditional cash based economy such as Nepal gradually transition towards a digital payments ecosystem. The rapid penetration of eCommerce and mobile technology is further complementing this change.</p>
<p>At the core of this expansion has been Visa’s relentless focus on creating a secure environment that fosters growth of digital payment systems in Nepal. Towards this end, Visa has been instrumental in helping form the Card Industry Council of Nepal (CICN), a council formally recognized by the Nepal Bankers Association. CICN currently comprises of Nepal’s leading banks and is mandated with suggesting appropriate rules and regulations, sharing information across banks and managing fraud levels across the industry.</p>
<p>The World Bank expects the Nepal economy to grow at a healthy 5.6% during 2017 with robust recovery of key sectors. This combined with the proactive approach by the country’s central bank, Nepal Rastra Bank is widely expected to further propel the country’s move towards a less cash economy. Visa expects to play a key role in this transition over the next few years as it has been over the past 20.</p>
<p><a href="http://www.redapplepragency.com/wp-content/uploads/2016/06/visa.jpg"><img class="alignnone size-medium wp-image-404" src="http://www.redapplepragency.com/wp-content/uploads/2016/06/visa-300x170.jpg" alt="visa" width="300" height="170" /></a></p>
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		<title>Nuspay Launches First Tap &amp; Pay NFC Smart Payment Card in Nepal</title>
		<link>https://www.redapplepragency.com/nuspay-launches-first-tap-pay-nfc-smart-payment-card-in-nepal.html</link>
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		<pubDate>Sun, 27 Dec 2015 07:34:27 +0000</pubDate>
		<dc:creator><![CDATA[Red Apple PR Agency]]></dc:creator>
				<category><![CDATA[News & Events]]></category>

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		<description><![CDATA[<p>Press Release Nuspay Launches First Tap &#38; Pay NFC S [&#8230;]</p>
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]]></description>
				<content:encoded><![CDATA[<p><strong><u>Press Release</u></strong></p>
<p><strong>Nuspay Launches First Tap &amp; Pay NFC Smart Payment Card in Nepal</strong></p>
<p>SUNNYVALE, Calif., NOV 16, 2015/ &#8212; Nuspay International Incorporated, a global technology company in the payments industry announced today the launch of the first NFC (near field communication) Tap &amp; Pay payment card in Nepal. The ground-breaking electronic multipurpose Nuspay NFC payment card was created in association with Nepal Bank Limited and Sajha Yatayat, a public transportation bus services provider in Nepal.</p>
<p>&nbsp;</p>
<p>The NFC Tap &amp; Pay payment card will reduce fraud in travellers’ payments while allowing commuters on Sajha Yatayat buses to conveniently pay for their journey using the Nuspay co-branded Sajha Yatayat Smart Travel Card. “Nuspay will act as both payment network and processor, becoming a unified payment technology platform in Nepal. This will provide a single point of service to access its payment solutions across the entire payment processing value chain between financial institutions, merchants, and customers” said Greg Wooten, Chief Executive Officer of Nuspay.</p>
<p>&nbsp;</p>
<p>Commenting on their alliance with Nuspay, Mr. Kanak Mani Dixit, Chairman Sajha Yatayat, said, “This partnership to launch our multi-purpose NFC-based payment system will have a substantial impact on both commuters and bus conductors for increasing convenience and offering complete security against risk of financial leakages simultaneously. The fare amount will be charged on the basis of the travelled distance while tracking the entry and exit of the passengers through the Smart Travel Card solution”.</p>
<p>&nbsp;</p>
<p>Mr. Devendra Pratap Shah, CEO Nepal Bank, which has partnered with Nuspay to implement the solution, added, “We are pleased that our partnership with Nuspay will help usher in a paradigm shift in payment solutions with this more secure and advanced payment system in Nepal”.</p>
<p>&nbsp;</p>
<p>About Nuspay:</p>
<p>Nuspay™ is a global financial technology provider building the next-generation global payment network. Nuspay works in tandem with financial institutions, payment networks, payment processors and related financial businesses worldwide to facilitate the acceptance and processing of all forms of payments through its patent-pending technologies. Nuspay is an industry pioneer in payment data security, digital currency, and payment acceptance innovations. The company is headquartered in the U.S.,  For more information, visit http://www.Nuspay.com</p>
<p>&nbsp;</p>
<p>About Sajha Yatayat:</p>
<p>Sajha Yatayat is a public transportation bus system in Nepal. It was established in 1961 to provide efficient and affordable public transportation services to commuters in the Kathmandu Valley and to inter-district travellers. In July 2015 Kathmandu Metropolitan City allocated $1 million to acquire larger buses for Sajha Yatayat and finance incurred management and operation expenses.</p>
<p>&nbsp;</p>
<p>About Nepal Bank Ltd:</p>
<p>Nepal Bank is the oldest commercial bank of Nepal. It was established in 1937, which marked the beginning of an era of formal banking in Nepal. It is now the second largest bank in Nepal, with 118 branches in the 55 districts of the country. As of January 2015, its total assets amounted to $800 million.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Media contact</strong></p>
<p>Mr. Harmeet</p>
<p>Cell No;9860202994</p>
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		<title>UNFPA and IPPF to partner in providing Sexual and Reproductive Health services to earthquake affected women and girls in Nepal</title>
		<link>https://www.redapplepragency.com/unfpa-and-ippf-to-partner-in-providing-sexual-and-reproductive-health-services-to-earthquake-affected-women-and-girls-in-nepal.html</link>
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		<pubDate>Sun, 17 May 2015 06:47:54 +0000</pubDate>
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		<description><![CDATA[<p>For Immediate Release   UNFPA and IPPF to partner in pr [&#8230;]</p>
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<p><em>For Immediate Release</em></p>
<p><strong> </strong></p>
<p><strong>UNFPA and IPPF to partner in providing Sexual and Reproductive Health services to earthquake affected women and girls in Nepal</strong></p>
<p><strong> </strong></p>
<p><strong>May 06, 2015: New Delhi/ Kathmandu/ London</strong>:</p>
<p>&nbsp;</p>
<p>The United Nations Population Fund (UNFPA) and International Planned Parenthood Federation (IPPF) have entered into a partnership to ensure that the need for sexual and reproductive health care of young girls, pregnant women and lactating mothers in Nepal is urgently met in the wake of the devastating April 25 earthquake.</p>
<p>An estimated two million women of reproductive age have been affected by the disaster. Of these, there are about 126,000 currently pregnant women who are in urgent need of clean delivery and reproductive health kits. About 2,100 women may suffer from obstetric complications over the next month alone. UNFPA estimates put about 40,000 women of reproductive age – including those at camps for the displaced &#8212; at increased risk of sexual violence.</p>
<p>UNFPA has pledged support to IPPF’s Member Association, the Family Planning Association of Nepal (FPAN), to expand and strengthen mobile medical camps. Safe delivery and reproductive health kits, as well as dignity kits which contain essentials including sanitary pads, have also been provided by UNFPA through IPPF to FPAN for women of reproductive age.</p>
<p>UNFPA and IPPF through its SPRINT initiative and FPAN are organising mobile medical camps in affected areas to provide critical sexual and reproductive health services (SRH) along with general health services. So far, IPPF through its SPRINT initiative along with FPAN volunteers and staff have mobilised three mobile teams and one referral unit. These mobile teams have, as of this writing, served more than 1,400 persons in need by providing counselling, consultation examination by doctor and medicines. This has been done through ten different locations in some of the hardest-hit areas, including Bhaktapur, Kavre, Lalitpur, Sindhupalchowk and Kathmandu districts.</p>
<p>”Pregnant women and new mothers are often ignored in the aftermath of a disaster, but they are among the most vulnerable and at risk populations,” noted Giulia Vallese, UNFPA Representative in Nepal. “UNFPA is grateful to IPPF and FPAN for this partnership, for it is through our implementing partners on the ground that our lifesaving interventions reach those who need them the most.”</p>
<p>“We welcome the partnership with UNFPA which will strengthen our efforts to provide critical sexual and reproductive care and services in a timely and effective manner. Our endeavour is to reach people with specialised needs especially pregnant women who are in dire need of emergency care. Our Member Association, Family Planning Association of Nepal, has rallied around its staff and resources to respond to this emergency,” said Anjali Sen, Regional Director, IPPF, South Asia Region.</p>
<p>“IPPF through its SPRINT initiative is implementing the <strong>Minimum Initial Service Package (MISP) </strong>for Reproductive Health to ensure that no one is left behind in receiving the care they need,” says Aditi Ghosh, IPPF’s Global Emergency Response Manager, SPRINT and field coordinator, Nepal Emergency Response.</p>
<p>“At the mobile medical camps, while providing general healthcare and services, we have in just the early days of this crisis evacuated and referred sixteen women in various stages of pregnancy needing emergency obstetric care to different referral sites including the Israeli medical camp,” said Dr. Abhijeet, Pathak, Programme Specialist – Medical and Abortion, IPPF SARO, overseeing the coordination of the mobile medical camps.</p>
<p>The 7.8-magnitude earthquake has claimed more than 7,000 lives, and over 14,000 people have been injured, many seriously. The impending monsoon is compounding fears of further devastation among the affected population. The need for crucial lifesaving medical care, including sexual and reproductive health and services, will continue well into the future. Specialised healthcare needs of pregnant women and lactating mothers, provision for safe delivery, protecting girls from unintended pregnancies, and menstrual hygiene for young girls remain serious issues that the UNFPA-IPPF/FPAN partnership will continue to address.</p>
<p>“So many parts of the country are devastated and it’s encouraging to see that the affected communities themselves want to participate in the response – we must engage women, girls and young people in the services we’re providing”, said Priya Marwah, Humanitarian Response Coordinator from UNFPA’s Asia Pacific Regional Office.</p>
<p>More than a third of maternal deaths worldwide occur in crisis settings due to lack of access to basic emergency-obstetric services and availability of skilled service providers. This leads to high maternal and newborn morbidity and mortality which, however, with timely and appropriate interventions such as those provided by UNFPA, IPPF/FPAN and other partners are preventable. UNFPA and IPPF/FPAN pledge to support the Government and people of Nepal now and in the future.</p>
<p>&nbsp;</p>
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		<title>Excorts brings most powerful tractors to Nepal</title>
		<link>https://www.redapplepragency.com/excorts-brings-most-powerful-tractors-to-nepal.html</link>
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		<pubDate>Fri, 10 Apr 2015 10:16:42 +0000</pubDate>
		<dc:creator><![CDATA[Red Apple PR Agency]]></dc:creator>
				<category><![CDATA[News & Events]]></category>

		<guid isPermaLink="false">http://192.185.93.165/~fortest/redapplepr/?p=164</guid>
		<description><![CDATA[<p>Escorts, India’s leading tractor brand, today announced [&#8230;]</p>
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]]></description>
				<content:encoded><![CDATA[<div class="listTitle">Escorts, India’s leading tractor brand, today announced the Nepal launch of its two new series of tractors, the most powerful offerings in their respective categories. While the new FARMTRAC 6060 and 6065, in 60HP and 65 HP segment respectively are positioned in the high-end, premium tractor category; the new POWERTRAC Diesel-Saver Plus tractor series, available in 37 to 45 HP range, is placed in the mid-size, popular segment.</div>
<div>The Farmtrac 6060 and 6065 tractors are designed to cater to the progressive new- age Nepal farmer, who are smart, educated with an entrepreneurial bent of mind. They look for machines which are high on technology offering unbeatable power. Farmtrac 6060 and 6065 come with a new four-cylinder turbocharged, intercooled engine that delivers higher torque to run larger implements and pull heavier loads. These tractors perform bigger tasks in the least amount of time.The new Powertrac ‘DIESEL-SAVER PLUS’ tractor series, with a 10% power upgrade across its range, caters to the emerging ‘commerce-minded’ farmers, who use their tractors not just for regular farm work but also as a source of generating additional income. These tractors have new, bigger engines that not only provide state-of-the-art fuel-saving technologies, but also best-in-class power ratings.</p>
<p><strong>Speaking at the launch Mr Shenu Agarwal, Head of Marketing, Escorts Agri Machinery said, </strong>“<em>Today, tractor usage is changing rapidly. On one side, shortage of labour has spurred farm mechanization, and on the other, tractors are increasingly being used for heavy-duty, non-farming applications. Farmers are therefore becoming more entrepreneurial with a commerce oriented mindset. They need more power to be able to do more work with their tractors, and higher mileage to be able to save costs. Both the new Farmtrac and the Powertrac series of tractors have achieved this technology feat of combining maximum power with the best-in-class fuel mileage.”</em></p>
<p><strong><em>Added Mr. Sameer Tandon, Head of Sales, Service &amp; Spare Parts, Escorts Agri Machinery, “</em></strong><em>Nepal is a high potential market for us. With the new products being launched today, we aim to revolutionalise the tractor market in the country. </em><em>Going ahead, we will bring more products to the country that suit the local emerging needs, and will further strengthen our sales and service network to make sure that the benefits of these products are effectively delivered to our customer base.”</em></p>
<p><strong>For the Editor: </strong><br />
The ESCORTS GROUP, with its headquarters in India, is among the leading engineering conglomerates operating in high growth sectors of Agri Machinery, Material Handling &amp; Construction Equipment, Railway Equipment and Auto Components. The Group has earned the trust of over 5 Million customers by way of product and process innovations over six decades of its existence. Escorts endeavors to transform lives by leading the revolution in agriculture mechanization, modernization of automotive &amp; railway technology and transformation of construction.</p>
<p><strong>For further information, please contact:</strong><br />
Rajat<br />
Red Apple PR Agency<br />
Ph: 9851117175<br />
E-mail: <a href="mailto:info@redapplepragency.com">info@redapplepragency.com</a></p>
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		<title>Number of smartphone users increase</title>
		<link>https://www.redapplepragency.com/number-of-smartphone-users-increase.html</link>
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		<pubDate>Fri, 10 Apr 2015 10:06:22 +0000</pubDate>
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				<category><![CDATA[News & Events]]></category>

		<guid isPermaLink="false">http://192.185.93.165/~fortest/redapplepr/?p=160</guid>
		<description><![CDATA[<p>In this State of the Mobile Web Report, Opera Software  [&#8230;]</p>
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]]></description>
				<content:encoded><![CDATA[<div class="listTitle"></div>
<div>In this State of the Mobile Web Report, Opera Software takes a closer look at the mobile internet usage among the Nepali. According to a survey conducted among Opera Mini users in Nepal, it was found that for 35% of the users their mobile phone is the only way of getting online.Opera Mini, a mobile phone browser specially suited for getting online in tough conditions on everything from basic phones to advanced smartphones, remains a popular web browser in Nepal. The number of Opera Mini users in Nepal increased by 88% in the last one year.<strong>Report highlights:</strong><strong>Increasing smartphone users:</strong> The number of Opera Mini users on smartphones in Nepal increased by more than 200% in the last year. Android phones are most popular among smartphone users.</p>
<p><strong>Most time is spent on Facebook: </strong>Nine out of every 10 webpages viewed by Nepali Opera Mini users from their mobile phones are from Facebook.com.</p>
<p><strong>Local news is read on mobile:</strong> News is the most popular local content that Opera Mini users in Nepal access from their mobile devices. The top three most visited local webpages are news sites.</p>
<p><strong>Nokia handsets used most: </strong>Nokia handsets are used by 63% of users, followed by Samsung at 18% and LG and Micromax with 4% market share each.</p>
<p><strong>Smartphone users browse more: </strong>Opera Mini users browsing the mobile web from smartphones browse more webpages and consume 30% more mobile data, compared to basic phone users.</p>
<p><strong>Top 10 most popular websites</strong>: facebook.com, google.com, youtube.com, blogspot.com, wikipedia.org, waptrick.com, yahoo.com, bbc.co.uk, and answers.com</p>
<p><strong>Top 10 most used handsets</strong>: Nokia 5130c-2, Nokia 2700c-2, Nokia C1-01, Nokia X2-01, Nokia C3-00, Nokia 2690, Nokia X2-00, Nokia 6300, Nokia X3-00 and Nokia C2-01.</p>
<p><strong>About Opera Mini &amp; report methodology</strong></p>
<p>Opera Mini&#8217;s compression technology renders webpages on Opera&#8217;s servers before displaying them on a mobile device, reducing data transfers to as little as 10% of the original webpage size. That means quicker page downloads and reduced phone bills for users. Features such as the Smart Page, which provides the latest notifications from social networks and information from news and preferred sites, Speed Dial, password manager and the most advanced download manager are popular among users. Opera Mini is available as a free download from m.opera.com.</p>
<p>Information contained in this report is based on aggregated information obtained from Opera Mini servers. The security and privacy of people who use Opera Mini is of paramount importance, and we safeguard the trust they give us.</p>
<p>Due to the explicit and potentially offensive nature of their content, adult-only sites have been excluded from our analysis.</p>
<p>The survey mentioned in the 1st paragraph of this press release was conducted through the Start Page of Opera Mini. The link to survey questionnaire was shared with all users in Nepal.</p>
<p><strong>About Opera Software ASA</strong><br />
Opera products enable more than 350 million internet consumers worldwide to discover and connect with the content and services that matter most to them, no matter what device, network or location. In turn, we help advertisers reach the audiences that build value for their businesses. Opera also delivers products and services to more than 120 mobile operators around the world, enabling them to provide a faster, more economical and better network experience to their subscribers. Learn more about Opera at <a href="http://www.opera.com/" target="_blank">www.opera.com</a>.</p>
<p>For more information, contact:<br />
Mrunmaiy Abroal, Communications Manager, Opera Software<br />
Email: mrunmaiy.abroal@opera.com</p>
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		<title>The brutal kidney trade in Nepal</title>
		<link>https://www.redapplepragency.com/the-brutal-kidney-trade-in-nepal.html</link>
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		<pubDate>Fri, 10 Apr 2015 10:04:01 +0000</pubDate>
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		<description><![CDATA[<p>‘Nepal’s Organ Trail: A CNN Freedom Project Documentary [&#8230;]</p>
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<div><strong>‘Nepal’s Organ Trail: A CNN Freedom Project Documentary’</strong> highlights the brutal and exploitative organ trade in Nepal which sees the trafficking of impoverished and ignorant villagers as unwitting kidney donors. CNN International Correspondent Sumnima Udas investigates the plight of these trafficked victims who live with severe health complications and the threat of premature death looms large, pushing their impoverished families further into the cycle of poverty and exploitation.“Organ trafficking is a barbaric trade that destroys the lives of not just an individual, but the entire family,” said Tony Maddox, Executive Vice President and Managing Director for CNN International. “This was a story that needed to be told, and we are dedicating ourselves to highlight this inhuman practice so a change can be brought about.”The documentary follows the organ trail which begins from the villages of the remote Kavre district in Nepal where villagers are trafficked on pretexts ranging from false job offers to promises of large sums of money for a ‘chunk’ of their body which they are told will ‘grow back’. At the other end of the trail, ailing and desperate patients await kidney transplants which could potentially save their lives. A perfect storm of poverty, desperation and loopholes in the government machinery allow traffickers to continue this exploitative cycle and make handsome profits at the cost of acute human suffering. The trafficked victims are left in a pitiable state. In the words of one victim, he is “just counting my days to die” while holding on to the hope that “the government will take care of my children.”</p>
<p>The half-hour documentary also highlights the efforts of government agencies, anti-trafficking organisations like <em>The Forum For Protection Of People’s Rights</em> and medical organisations to combat the trade. The Nepal government is issuing more stringent counter measures to prevent forgery of documents, hospitals are putting in place measures like DNA testing to prove the biological relationship between donors and recipients and anti-trafficking organisations are working hard to educate vulnerable villagers. While there is still a long journey ahead, activists express the hope that “if all the stakeholders contribute, this problem will be resolved.”<br />
‘Nepal&#8217;s Organ Trail: A CNN Freedom Project Documentary’ airs on (Nepal Standard Time):<br />
Monday, June 30 at 9:15AM and 2:15PM<br />
Tuesday, July 1 at 10:15PM<br />
Wednesday, July 2 at 11:00AM</p>
<p><strong>Related links:</strong><br />
<a href="http://thecnnfreedomproject.blogs.cnn.com/#_blank" target="_blank">Cnn.com/freedom</a><br />
<a href="http://www.facebook.com/CNNFreedom#_blank" target="_blank">facebook.com/cnnfreedom</a><br />
<a href="http://twitter.com/cnnfreedom#_blank" target="_blank">twitter.com/cnnfreedom</a></p>
<p><strong>About The CNN Freedom Project</strong><br />
The CNN Freedom Project produces original reports, articles, and documentaries on human trafficking in all of its forms – from debt bondage in India to sex trafficking rings in Southern California and African slaves in the Sinai desert. In addition, the production team curates digital resources with information on global advocacy groups working against human slavery. Users of <a href="http://www.cnn.com/freedom" target="_blank">www.cnn.com/freedom</a> can find details on how to support or volunteer with anti-slavery organizations, watch CNN Freedom Project videos, and read in-depth articles and behind-the-scenes reporters’ notebook stories from the journalists reporting for CNN Freedom Project investigations. The CNN Freedom Project has generated more than 300 stories of modern-day slavery from across five continents.  Lisa Cohen and Leif Coorlim produce for the CNN Freedom Project, which is overseen by CNN’s senior vice president of global relations Parisa Khosravi. Many notable figures in the fight against human trafficking have partnered with the CNN Freedom Project since its launch, including Nick Cannon, Common, Emmanuel Jal, Anil Kapoor, Steve McQueen, Demi Moore, and Mira Sorvino.</p>
<p><strong>About CNN International</strong><br />
CNN’s portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 380 million households around the globe, including over 53 million across the Asia Pacific region. CNN International, awarded “News Channel of the Year” by the Royal Television Society in 2013 and 2014, is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America. The CNN digital network is consistently one of the top news and current affairs destination on the web. CNN has 42 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company. Get the latest social media updates from CNN at:<a href="https://www.facebook.com/cnninternational" target="_blank">facebook.com/cnninternational </a> and <a href="https://twitter.com/cnnasiapr" target="_blank">@cnnasiapr</a></p>
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		<title>Parle Agro focuses on expanding beverage portfolio in Nepal</title>
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		<pubDate>Fri, 10 Apr 2015 09:06:21 +0000</pubDate>
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		<description><![CDATA[<p>India’s leading food and beverage company, Parle Agro,  [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.redapplepragency.com/parle-agro-focuses-on-expanding-beverage-portfolio-in-nepal.html">Parle Agro focuses on expanding beverage portfolio in Nepal</a> appeared first on <a rel="nofollow" href="https://www.redapplepragency.com">Red Apple PR Agency</a>.</p>
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				<content:encoded><![CDATA[<p>India’s leading food and beverage company, Parle Agro, is on an aggressive expansion mode in Nepal and has announced the introduction of five of its major brands in the country. Parle Agro will introduce Frooti, Appy and Appy Fizz in PET in Nepal, and will also launch Bailley packaged drinking water (PDW) and Bailley soda as part of its aggressive plans for expanding its global foothold and foraying into new markets this year.</p>
<p>Parle Agro plans to make these brands available across Nepal which would help the brand to penetrate further in the country.</p>
<p>Commenting on the company’s Nepal plans, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said, “The close cultural and social ties of Nepal with India makes it a very important market for us and we plan to strengthen our ties with the consumers here. The tetrapaks of Frooti and Appy have been much loved and well received in the market and by launching its PET formats we hope to serve many more consumption occasions and increase our distribution opportunities.” She further added, “The launch of Bailley PDW and Bailley soda in Nepal is in line with our expansion strategy to introduce more products from our large portfolio to new markets. Over a period of time, we plan to launch our entire food and beverage portfolio in Nepal. Also, globally PET is a dominant pack format because of the convenience it provides to the consumers. Nepal is an unexplored market as far as PET is concerned and with our expertise in the format Parle Agro brands would be amongst the few with PET manufacturing facility in Nepal in the fruit drink category. It would help us to connect with the consumer more.”</p>
<p>Parle Agro is also boosting its distribution network by forging a new strategic franchisee alliance with Sunrise Nepal Food and Beverage Ltd. The company already has a franchisee with Dugar Food and Beverage (P) Ltd. Both the franchisees will manufacture and market Frooti, Appy, Appy Fizz, Bailley PDW and Bailley soda in Nepal.</p>
<p>“The new set of products required a further distribution and penetration push and with a reliable partner like Sunrise Nepal Food and Beverage Ltd, we are confident that our new launches will gain high visibility, demand and success too. Sunshine shares the same vision, commitment and goals and will help augment our offerings in Nepal,” added Nadia.</p>
<p>The introduction of new products and variants will be supported by creative and strategic POS activities across Nepal.</p>
<p>Said Mr. Deepak Shrestha, Managing Director of Sunrise Nepal Food and Beverage Ltd., “Parle Agro is a very successful and well reputed company with brands firmly established as a household name in India. We are truly excited to be associated with the manufacturing and distribution of its popular brands in Nepal. The tetrapaks of Appy and Frooti having already created waves in the Nepal market and we hope to achieve the same success and even more with its PET bottles and the newly launched Bailley PDW &amp; Bailley Soda. The potential is huge and we are very excited with the prospects.”</p>
<h4>About Parle Agro</h4>
<p>Parle Agro is a trusted Food &amp; Beverage player with iconic brands that are recognized as household names in India. The company has been consistently delighting consumers with new products, tastes and experiences, for more than two decades. Its product portfolio ranges from sparkling and still beverages, to delicious snacks, confectionery and bottled water.</p>
<p>Known for its innovative products and packaging, the company has been a long standing market leader in fruit based beverages. It was the first Indian company to offer packaged fruit drinks in tetra and PET formats. With its diversification into foods in 2007, Parle Agro aims to achieve its vision of being a leader in the Indian foods and beverages industry.</p>
<p>Parle Agro’s brands include Frooti (mango drink), Appy (apple drink), LMN (lemon drink), Saint Juice (100% Juice), Appy Fizz (sparkling apple drink), Grappo Fizz (sparkling grape drink), Bailley (packaged drinking water), Bailley Soda, Hippo (baked wheat snack), Hippo Round-Round (round shaped, baked snack), Buttercup Softease and Softease Mithai (Toffees). The company’s total turnover stands at Rs.  2000 Crores.</p>
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		<title>BACARDÍ® RUM LAUNCHES IN NEPAL</title>
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		<pubDate>Sun, 04 Jan 2015 04:49:27 +0000</pubDate>
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		<description><![CDATA[<p>Kathmandu, January 4, 2015 – Founded in 1862, Bacardi,  [&#8230;]</p>
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				<content:encoded><![CDATA[<p>Kathmandu, January 4, 2015 – Founded in 1862, Bacardi, the largest privately held spirits company in the world, has a portfolio comprising of more than 200 brands and labels. The group is introducing several variants of BACARDÍ® rum into the Indian subcontinent.  With a solid consumer base already in India, BACARDÍ rum, the world’s most awarded spirit, with more than 550 awards for quality, taste and innovation, is now launching in Nepal, bottled out of Kathmandu.  This marks one of the first ever entries of a global spirits giant into a fairly untapped market. Beginning with two flavored rums, BACARDÍ® Limon and BACARDÍ® Apple are being introduced throughout Nepal with availability starting today. BACARDÍ® Superior will be launched later January.</p>
<p>Launched in India in 1998, the BACARDÍ rum brand has witnessed immense growth and is now expanding their base across the subcontinent. In Nepal, the local partners are Jagdamba Overseas which is a part of Shanker group in charge of importing and distributing its brands. For the locally bottled products, Bacardi has partnered with Rolling River Distillers Pvt Ltd.</p>
<p>Named after the Spanish word for lemon, BACARDÍ Limón is a carefully crafted product that infuses BACARDÍ rum with the flavor essence of the royal family of citrus fruits: lemon, lime and grapefruit. BACARDÍ Apple is full of the flavour of crisp, mouth-watering apples. Apples of the Fuji, Golden Delicious and Granny Smith varieties are combined with premium BACARDÍ rum to create a bold taste with a real bite.</p>
<p>With its fresh aroma and a crisp, intense taste, the fruit flavor of BACARDÍ rums will delight cocktail fans to the core with every sip of crisp, mouth-watering apples or lemons. While the iconic white spirits giant, BACARDÍ Superior, will continue to be a favorite for cocktails the world over such as the BACARDÍ Cuba Libre, BACARDÍ Piña Colada, BACARDÍ Daiquiri and more.</p>
<p>Mr. Manish Seth, Director – Marketing &amp; Sales, Bacardi India, said, “We are thrilled to announce our entry into Nepal. This launch is an exciting time for us as we look to expand our portfolio while also showcasing the ‘Bacardi Experience’ to consumers worldwide. We have seen a great potential in new markets, and are very optimistic about this launch in Nepal. BACARDÍ Limon &amp; BACARDÍ Apple are some of our fastest moving flavoured offerings, thus making it one of the most appealing brand introductions in recent times. We look forward to introducing more variants of BACARDÍ rum in the future and are delighted to expand into this new market.”</p>
<p>Today, the Bacardi brand portfolio comprises of some of the most iconic brand names such as the super premium GREY GOOSE® vodka and DEWAR’S® Blended Scotch whisky. Also a part of the portfolio is BOMBAY SAPPHIRE® gin, the top-valued and premium gin in the world and MARTINI® vermouth and sparkling wines. ERISTOFF® vodka as well as other leading and emerging brands are also a part of the Bacardi brand portfolio.</p>
<p>BACARDÍ® Limon and BACARDÍ® Apple (750ML) are priced at Rs. 950/-</p>
<p>BACARDÍ® Superior (750ML) is priced at Rs. 1200 &#8211; Rs 1400/-</p>
<p><strong>About BACARDÍ Rum &#8211; The World’s Most Awarded Rum</strong></p>
<p>In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquirí, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ Presidente. BACARDÍ rum is the world’s most awarded spirit, with more than 550 awards for quality, taste and innovation. Today, BACARDÍ rum is made in Puerto Rico, Mexico and India where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. <a href="http://www.bacardi.com/" target="_blank">www.bacardi.com</a></p>
<p>The BACARDÍ® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.</p>
<p>LIVE PASSIONATELY. DRINK RESPONSIBLY.</p>
<p>When referring to the rum brand or product, it is written as &#8216;BACARDÍ&#8217;. When referring to the founding family, it is written as &#8216;Bacardí&#8217;. When referring to the corporate entity, it is written as ‘Bacardi’.</p>
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		<title>USAID and Rockefeller Foundation annouces $100 million global resilience partnership in Asia and Africa</title>
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		<pubDate>Tue, 19 Aug 2014 10:01:50 +0000</pubDate>
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		<description><![CDATA[<p>BANGKOK, August 19, 2014 &#8211; The U.S. Agency for In [&#8230;]</p>
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<div><strong>BANGKOK, August 19, 2014 </strong>&#8211; The U.S. Agency for International Development (USAID) and the Rockefeller Foundation have announced a $100 million Global Resilience Partnership that lays out a bold new vision for building resilience to disasters, food insecurity, the effects of climate change and other factors contributing to poverty in communities across Asia and Africa.<br />
Each year, hundreds of millions of people are struck by sudden shocks, such as typhoons, storms, floods, earthquakes and tsunamis that destroy lives and livelihoods in an instant. Equally destructive are the slower chronic stresses, like rising temperatures and changing weather and disease patterns, which affect workers, water and food supplies, sometimes to the point of crisis.<br />
The poor suffer the greatest setbacks in these situations, as they often lack the ability or resources to protect their lives and possessions. This comes at a cost to all of society, as experts estimate that nearly one-third of all development investments are lost to disasters.<br />
&#8220;Disasters have been increasing in Asia because more people are in harm’s way without the means to protect their loved ones and their possessions,” said Michael Yates, Director of the USAID Regional Development Mission for Asia. “To change this, we will build networks through this Partnership and solicit the best ideas from local government, the private sector and civil society, so that our collective investments will protect lives and livelihoods.”<br />
The Global Resilience Partnership will focus on South and Southeast Asia, the Sahel and the Horn of Africa—areas particularly susceptible to disasters or crises of all kinds.The Partnership funds will play a catalytic role, encouraging others to take action. By building on the good work already underway, the Partnership will provide incentives for the best minds to come together to devise solutions that will help families, communities, countries and regions manage disaster and climate risk to build stronger and more resilient futures. The Partnership will support ideas that leverage information and technology to ultimately save lives and livelihoods, as well as resources for when they are needed most.<br />
“Investing in building resilience means that we will minimize the impact when disaster hits, and expedite the rebound,” said Ashvin Dayal, Associate Vice President and Managing Director, Asia of The Rockefeller Foundation. “This will yield what we call a “resilience dividend” – the difference where a community is after a shock when resilience investments have been made, compared to where it would be without such investments.”<br />
The need for the Resilience Partnership is clear: The combination of environmental degradation, population growth and urbanization, coupled with the impact of climate change means more and more people could be at risk of disaster in the future. In the last 30 years, the number of weather-related disasters has tripled, and the cost is up 300 percent to $200 billion every year. While low-income countries were hit by only 9 percent of these disasters, they represented 48 percent of all fatalities.<br />
An essential feature of the Global Resilience Partnership will be a competitive Resilience Challenge—a competition to attract the best ideas in each of the three focus regions. The Challenge will launch later this year and be open to multi-disciplinary teams from non-profits, academic institutions, government and the private sector.</p>
<h3><a name="h.kidq5omp7gyp"></a>About The Rockefeller Foundation</h3>
<p>For more than 100 years, The Rockefeller Foundation’s mission has been to promote the well-being of humanity throughout the world. Today, The Rockefeller Foundation pursues this mission through dual goals: advancing inclusive economies that expand opportunities for more broadly shared prosperity, and building resilience by helping people, communities and institutions prepare for, withstand, and emerge stronger from acute shocks and chronic stresses. To achieve these goals, The Rockefeller Foundation works at the intersection of four focus areas – advance health, revalue ecosystems, secure livelihoods, and transform cities – to address the root causes of emerging challenges and create systemic change. Together with partners and grantees, The Rockefeller Foundation strives to catalyze and scale transformative innovations, create unlikely partnerships that span sectors, and take risks others cannot – or will not. To learn more, please visit <a href="http://www.rockefellerfoundation.org/" target="_blank">www.rockefellerfoundation.org</a>.</p>
<p><strong>About USAID</strong><br />
USAID is the lead U.S. Government agency that works to end extreme global poverty and enable resilient societies to realize their potential. USAID’s Regional Development Mission for Asia is a regional office that implements programs and generates partnerships with government, civil society, private sector and regional institutions across 24 Asian nations to address critical development challenges in areas like the environment and natural resources management, disaster risk reduction and infectious diseases that cross national borders. Across the region, USAID also works to protect and empower vulnerable populations and to strengthen regional institutions to ensure that economic growth in Asia brings with it greater food security, environmental protections and gender equality in civil society.  For more information, please visit: <a href="http://www.usaid.gov/asia-regional" target="_blank">www.usaid.gov/asia-regional</a>.</p>
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