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The development industry in Nepal is one of the country’s biggest sectors. It has mushroomed in the past decades with numerous local and international organizations competing for funds from donors. A good public relations campaign can only make I/NGOs more proficient in attracting funds, social support and public goodwill for their respective causes. The function of PR being different for this sector, Red-Apple specializes in designing persuasive and issue-specific campaigns with sensitivity towards the organizations’ cause and its beneficiaries.